Pink Is The New Pubes

NEW YORK (Wireless Flash) -- One beauty product is giving ladies a magical muff makeover.

A New York-based haircare company is helping women defy the aging process down there with a new line of pubic hair dye kits.

New York-based haircare company Betty Beauty is helping graying gals look years younger by beautifying their bush with a line of pubic hair dye kits.

The dyes come in common hair colors as well as hot pink and special holiday colors, and use natural ingredients like cherry bark and aloe to prevent allergic reactions.

And according to marketing manager Rachel Sussman, down under dyers like to get funky with their fur.

"Hot Pink is our most popular color and I think it's because people think, `If I'm gonna do something about my pubic hair, I might as well go crazy.' People always write in ideas, like camouflage or polka dot Betty."

And Sussman says Betty is leading the fight against below-the-belt bald babes who wax their lady bits.

"Betty actually encourages women to grow their hair back because they can finally be a natural blonde or brunette. It's your little secret down there," she said.