Furry Beavers Not Suitable For Super Bowl
FEBRUARY 7, 2008
NEW YORK (TNA) -- The executives at Fox are not fans of furry beavers.
Each year, the Super Bowl ads garner as much attention as the main event itself. Fox, the network that aired the game this year, has the power to decide which ads are worthy of airing.
GoDaddy.com’s ad did not make the cut. The reason?
“They denied the commercial specifically for the word ‘beaver,’” explains Barb Rechterman, executive vice president of GoDaddy.com.
“They” are those in the network’s department of standards and practices, and “they” apparently felt the ad’s raciness would be offensive to their viewers.
The ad, which mocks the trend of panty-less pop tarts climbing out of their limos and flashing photographers, features race car hottie Danica Patrick exiting her ride with her “beaver” on full display.
Don’t worry, the beaver was an actual beaver, but even the inference of something naughty was too much for the fuddy duddys at Fox who told GoDaddy.com that could only air the commercial if the offending word was removed.
The Web-based company instead decided to use bits of the commercial to direct viewers to GoDaddy.com where they could watch the ad in full.
“We had over 2 million hits to the site on Sunday alone,” Rechterman said. By comparison, GoDaddy’s Super Bowl ads last year only drew a half million visitors to the site.
What’s astounding in this case is that, while raciness was not acceptable to Fox, racism was.
SalesGenie.com was allowed by the network to run three questionable ads, including one featuring pandas with mock Chinese accents. The reaction to these ads by the public was instant – and negative.
SalesGenie.com has since pulled the ad from television as a result of the public's negative reaction. While they did not respond immediately to a statement request for this story, Vinod Gupta, chief executive of InfoUSA, the parent company of SalesGenie.com, made a brief apology through the New York Times.
“We never thought anyone would be offended,” said Gupta, who wrote the commercial himself.
But the question remains, why does Fox feel that sex is inappropriate but racial stereotyping is? Obviously they reviewed the commercial ahead of time, so why was it green lit?
When called for comment, an executive at Fox refused to discuss the issue saying that no one at the network would be willing to talk about it.
Without explanation from the network we can only assume that the ads were judged based on the beliefs of the network. Blatant racism is not a problem but subtle sex is wrong.
This is surprising for a network that airs incredibly racy shows like “Temptation Island” and made a fortune off the sex-crazed teens on “The OC.” Apparently, Fox knows that sex sells, but thinks that only the network itself should profit from it.
As for the Super Bowl ads on the network, the lesson learned is simple. Racist pandas trump furry beavers.
Maybe Fox execs prefer their beavers shaved.
(Warning: adult content)